LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY

LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY


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LDR 531 Week 6 Business Success Strategy
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—Southwest Airlines Background
—Southwest Airlines Mission
—Kotter’s 8 Step Change Model
—Southwest Airlines reasons for success
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 Southwest began scheduled service on June 18, 1971 1971 as a low-fare, high frequency airline committed to exceptional customer service.
 Largest low cost carrier in the world.
 Headquartered in Dallas, Texas
 They utilized a short-haul, point-to-point aviation system.
 Currently employs more than 45,000 people
 Flies out of less congested airports to get quicker turnarounds.
 Major U.S. airline and the biggest low-cost carrier in the world; is headquartered in Dallas, Texas.
 Founded in 1967 and took its current name in 1971.
 Southwest began scheduled service on June 18, 1971 as a low-fare, high frequency airline committed to exceptional customer service.
 They utilized a short-haul, point-to-point aviation system
 Has, as of January 2014, over 45,000 employees and operates over 3,400 flights every day.
 Carries more domestic passengers than any other U.S. airline as of June 5, 2011.
 Has scheduled service to 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.
 Has only operated Boeing 737s, with the exception of a few years in the 1970s and the 1980s, when it operated a few Boeing 727s.
 Biggest operator worldwide, from August 2012, of the 737 with more than 500 in service; each operate, on average, six flights every day.
 Bought AirTran Airways in May 2011; incorporation of the two carriers is anticipated to conclude by 2014.
 The company was given a single operating certificate, which theoretically makes Southwest and AirTran one airline.
 Southwest is not currently a member of any major global alliances, but it has a codeshare agreement with AirTran Airways, which only began after Southwest bought AirTran.
 The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.





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LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY